CHRISTINE CACHOT | Case Studies Cartier
Cachot Consulting will build your brand in the Americas with sales and marketing strategies, including the option of exclusive agency-distributor representation or establishing offices/warehousing/subsidiaries, resulting in long term brand awareness and retail/wholesale distribution growth and development.
Luxury brand representation, Luxury brand agent, International agent, Jewelry distribution Jewelry agent, Home accessories agent, Corporate gifting, Corporate gifts, Luxury corporate gifts, High end European corporate gifts, Brand building, Develop retail sales, Develop wholesale sales, Establish US operations , Open US subsidiaries, Business Plan, Action Plan, Marketing Plan, Strategy creation and implementation
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Cartier

GLOBAL SALES AND MARKETING, BRAND DEVELOPMENT

EXPANSION OF LUXURY BRAND INTO NEW MARKETS

Creation of 15th Cartier global subsidiary.  Christine was a critical team member that transitioned Cartier’s involvement in the US Duty Free, Central America, South America and Caribbean from an agency agreement to a fully independent subsidiary.

 

The mission included handling of sales and Marketing for Cartier watches, jewelry, pens, lighters, sunglasses, leather goods, gifts, table top, and fragrance. She built up and managed a portfolio of over $30,000,000 in sales as area manager and later area director. In parallel she was product manager for the various product categories and launched new collections managed their advertising, promotion, press and merchandising.

Christine handled wholesale and retail distribution, airline and cruise ship listings for the region, built relationships with large and small, corporate and family run businesses in these varied distribution networks.

 

She opened freestanding boutiques, shop and shops, coordinated the expansion of Cartier clients into a personalized shop in shop or free-standing boutique, negotiating contract agreements, architect plans, hiring of personnel, product selection and merchandising.