Case Studies Tekna - CHRISTINE CACHOT
Cachot Consulting will build your brand in the Americas with sales and marketing strategies, including the option of exclusive agency-distributor representation or establishing offices/warehousing/subsidiaries, resulting in long term brand awareness and retail/wholesale distribution growth and development.
Luxury brand representation, Luxury brand agent, International agent, Jewelry distribution Jewelry agent, Home accessories agent, Corporate gifting, Corporate gifts, Luxury corporate gifts, High end European corporate gifts, Brand building, Develop retail sales, Develop wholesale sales, Establish US operations , Open US subsidiaries, Business Plan, Action Plan, Marketing Plan, Strategy creation and implementation
1992
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TEKNA

GLOBAL SALES AND MARKETING, BRAND DEVELOPMENT

EXPANSION OF LUXURY BRAND INTO NEW MARKETS

Tekna is the production company for NAUTIC. Along with this collection, with designer ERIK HUYSMANS, Tekna is also active as an consultancy for providing lighting advice and creating lighting fittings customised especially for projects.

 

Nautic presents a collection of authentic light fittings, made from pure materials such as bronze, copper, cast iron and brass. The first thing we asked ourselves when putting this range of light fittings together was: how do you create ‘recognisable light’? Our search for honest design led to an eclectic approach, preserving strong original ways of working and ancient forms with their timeless character, yet at the same time modified for contemporary use, while not forgetting today‚Äôs standards and demands in terms of finish and technical requirements. We found our inspiration in old trains and ships from a bygone age, and searched for genuine craftsmanship at factories prepared to do things our way. As a result, the obvious thing to do was choose simple functional products, in contrast to the mass of bright glitzy fittings and pastiche design so often seen in the street and private houses.

 

The concept behind Nautic is to try to offer a solution in light without the ‘fuss’ around it. We offer a style that blends our choice of materials and organic shapes with the functionality required. We simply create a recognisable and unpretentious object that just is what it’s supposed to be: nothing more than what is needed. Nautic’s main objective is to be there without wishing to be seen; not to be pushy, but honest; not striking, but stylish. In short, as pure as the poetry of light itself.